Privacy Policy

1. Information We Collect

Information you provide directly through our lead forms:

• Full name
• Phone number
• Email address (optional on some forms)
• Property or financial inquiry details you choose to share
• Communication and service preferences

Information collected automatically when you visit our website:

• Pages visited and time on site
• Browser type, device type, and operating system
• IP address and general geographic location
• Referring URL and click-path data
• Cookie and pixel data (see Section 4)

2. How We Use Your Information

• To respond to your real estate or mortgage inquiry
• To contact you by phone, text, or email about our services (with your consent)
• To schedule consultations and appointments
• To maintain business and correspondence records
• To improve our website, content, and services
• To comply with legal and regulatory obligations (California DRE, NMLS, applicable federal and state law)
• To measure the effectiveness of our advertising and marketing

We will not use your information for purposes materially different from those above without prior notice and, where required, your consent.

3. How We Share Your Information

We do not sell your personal information as defined under California law.

Service Providers. We share your information only with service providers who assist us in operating our business. They are authorized to use your data only as necessary to perform services on our behalf:

• CRM Provider (To Be Determined): Contact and inquiry data will be stored in a CRM system. This policy will be updated when a provider is confirmed. HubSpot, Inc. is a current candidate.
• SMS / Messaging — Twilio, Inc.: Phone numbers and consent records for text communications. Twilio Privacy Policy
• Scheduling — Cal.com: Name and contact information for appointment booking. Cal.com Privacy Policy
• Analytics — Google Analytics 4 (Google LLC): Website usage data for traffic and conversion analysis. Google Privacy Policy
• Advertising — Meta Pixel (Meta Platforms, Inc.): Website visit data for conversion measurement. See retargeting disclosure below.

Cross-Context Behavioral Advertising (Meta Pixel). Under California law, sharing personal information for cross-context behavioral advertising is legally distinct from selling it. Walk Thru Wealth does not currently activate Meta Pixel retargeting. If we activate retargeting in the future, we will update this policy and provide you the right to opt out before that activation occurs. You may opt out at any time via Meta's Privacy Center or a Global Privacy Control-enabled browser.

Legal Disclosure. We may disclose information to law enforcement, regulators, or courts when required by law, valid legal process, or to protect the safety or rights of Walk Thru Wealth, our clients, or the public.

Business Transfer. If Walk Thru Wealth is acquired or its assets transferred, personal information may be included. We will notify you via a notice on this page.

4. Cookies & Tracking Technologies

• Essential cookies: Required for the site to function. Cannot be disabled.
• Analytics cookies — Google Analytics 4: Help us understand site usage. You can opt out via the Google Analytics Opt-out Add-on or Global Privacy Control.
• Measurement cookies — Meta Pixel: Used for conversion measurement only at this time. Policy will be updated if retargeting is activated.

Third-party cross-site data collection. Third parties including Google and Meta use cookies and similar technologies to collect information about your activity on this and other websites over time. You may manage preferences through your browser settings, the opt-out links above, or a Global Privacy Control-enabled browser. Additional opt-out options: optout.aboutads.info and optout.networkadvertising.org.

5. Do Not Track & Global Privacy Control

Do Not Track (DNT). Some browsers transmit a Do Not Track signal. We do not currently alter our data collection practices in response to DNT signals because no universally accepted standard exists for how websites should respond to them.

Global Privacy Control (GPC). We honor the Global Privacy Control (GPC) signal as a valid opt-out of the sale or sharing of your personal information for cross-context behavioral advertising, consistent with California law. If your browser sends a GPC signal when you visit our website, we will treat it as a request to opt out of any such sale or sharing. Enable GPC in Firefox, Brave, DuckDuckGo, or via extensions at globalprivacycontrol.org.

We will notify you of any material changes to how we respond to DNT or GPC signals by updating this section and the Last Updated date at the top of this page.

6. TCPA Consent & Text Message Communications

By submitting any lead form on this website, you expressly consent to receive calls and text messages from Walk Thru Wealth (WalkThru Estates and WalkThru Financial) at the phone number provided, including via automated dialing technology or prerecorded messages, for real estate and mortgage advisory purposes.

• Message and data rates may apply
• Reply STOP to any text to opt out at any time
• Reply HELP for assistance
• Consent is not a condition of purchasing or using our services. You may contact us by phone or email without consenting to text communications.

Real estate communications are sent by WalkThru Estates (DRE #02425405, Broker: Pactum, INC). Mortgage communications are sent by WalkThru Financial (NMLS #2659514, Sponsored by Pactum, INC). Each message will identify which entity is contacting you.

7. Your California Privacy Rights

California residents have the following rights under the CCPA and CPRA. We will not discriminate against you for exercising any right.

Identity Verification. To protect your privacy, we verify identity before processing access, deletion, or correction requests. We will ask you to confirm the name, phone number or email, and ZIP code on file with us.

Response Timeline. We will respond to verified requests within 45 calendar days. If more time is needed, we will notify you and may extend the period by an additional 45 days with explanation.

8. Submit a Privacy Request

Use the form below to submit a California privacy request. You may also email walter@walkthruwealth.com or call 949.444.6919. We respond within 45 calendar days.

9. Data Retention

• Lead-form contact data (name, phone, email, inquiry details): retained up to 3 years from last contact, unless you request deletion or longer retention is required by law.
• Analytics and website usage data: retained per Google Analytics default settings (up to 14 months for user-level data). Aggregated data may be retained longer.
• Communications records (emails, texts): retained up to 3 years from last contact, or longer if required by law.
• Licensed real estate and mortgage records: where applicable law (California DRE, NMLS, federal regulations) requires retention of records in connection with a real estate transaction or mortgage origination, those records are retained for the legally required period, typically 3 to 7 years depending on record type. Separate engagement disclosures apply to those records.

When personal information is no longer needed, we delete or anonymize it consistent with industry-standard data security practices.

10. How We Notify You of Policy Changes

• Material changes (changes that meaningfully affect how we collect, use, or share your information) will be communicated by updating the Last Updated date above and posting a notice on our homepage for at least 30 days.
• Where email is on file, we will make reasonable efforts to notify you by email before material changes take effect.
• Non-material changes (corrections, clarifications, formatting) will be reflected in the updated date only.

Your continued use of our website after a policy change constitutes acknowledgment of the updated policy. We encourage you to review this page periodically.

11. Contact Us

For privacy questions, to exercise your rights, or to report a concern:

If you are a California resident and believe your privacy rights have not been addressed, you may contact the California Privacy Protection Agency at cppa.ca.gov or the California Attorney General at oag.ca.gov/privacy/ccpa.